About us

8 brands out of 1 hand is what Roadmap1 provides by covering 70% of the best-selling urban- and streetwear segments for men.

Roadmap1 has been launched in 2016 by Defshop founder and CEO Alexander Büchler, who runs Europe’s leading streetwear online shop. Roadmap1 defines itself as the independent urban apparel provider, including the former Defanzy Herobrands DNGRS and Just Rhyse.

Today Roadmap1 adds 6 new streetwear labels to its portfolio: 2Y – a brand for the Denim fans and urban-rebels. Cyprime – the trendy and edgy Berlin gear. Who Shot Ya? – Urban hiphop graphics by German rapstar Bass Sultan Hengst.

Our latest additions to the Roadmap1 family are Thug Life – a brand with a polarizing effect. The authentic look of the tops, pants and caps combines pride and strength and has, along with Eminem and 50 Cent numerous fans around the world - and Cavallo Streets - the brand for the urban styler.

We are very happy to offer ECKO Unlimited since the fall/winter 2016 season. Roadmap1 plans multiple new brands and licensee-collaborations in the coming 10 years.

High quality standards, latest trends and competitive pricing are the foundation of Roadmap1’s long term strategy to become a leading player in the European streetwear market.

State of the art services and flexible logistics guarantee permanent stock due to +2500 available styles and seasonal preorder facilities. Adaptive shop-in-shop solutions, genuine marketing support, various collections, never out of stock ranges as well as monthly specials ensure never-ending freshness to any fashion-forward sales floor.